The executive producer and CEO of the Country Thunder Music Festivals has opened up about his decision to book an all-female lineup for Friday night of this year’s festival in Calgary, Alberta.
“I believe we need to empower women in regard to country music,” Troy Vollhoffer tells Billboard. “We definitely have a shortage of female artists at that magnitude who can go out and sell tickets because I don’t think that the push has been there yet. As a promoter or festival, we’re going to try to do that.”
Vollhoffer goes on to say that he wants Country Thunder to be catalyst for female superstars to “get over the hump.” “If we can push that and make that happen, it’s only to our benefit and to the fans who buy the tickets,” he adds.
“The most important thing are the lineups. We pride ourselves on being able to obtain these lineups. This year we have some smokin’ lineups.”
The 2019 edition of the festival in Alberta will be held August 16-18.
More at Billboard
