There are many steps to getting a commercial ON THE AIR. Voicing it is really the only one I can show you.
First things first…
An Account Manager or Sales Representative meets with their client to talk about the message they want to get out.
From there our creative department writes a commercial and it is assigned a “cart number.” (So we know where to find it and play it)
A producer will then send the script to an announcer to voice.
We as announcers are notified we have a script to voice via email. We voice it and send the audio back for production. (That’s the part I’ll show ya)
The producer will then add any music or audio effects and finish the commercial to have it ready to air.